I have noticed such a drastic change in the demographics of television commercials. They arent awake. Theres nothing like a hay-bale-throwin, truck driven guy who know how to fix things! Certainly, hockey is expensive. Because it's the new hotness, advertising firms are gonna go hard on it for a while. The inclusion of this new character caused the familiar cries of 'forced diversity' to be heard yet again. Ryan Vet, boon, Inc. A content diversity audit can allow your team to review previous content, gather insights and strategize future action, rather than reacting on a whim. Good response posts too. I do think there are definitely some sinister forces intermeshing here globalism, socialism, and extreme greed. Fake advertising, Bob? Pew Research indicates that roughly 40% of the U.S. population is a racial or ethnic minority. Today, long after the end of segregation, long after the Civil Rights Act, we still have black churches, black schools, black magazines, black television stations, and more. Being Ethical. The problem is look at the actual news. I was starting to believe that it was I who was exaggerating the amount of blacks in commercials. This has been one of my favorite blogs, especially this post about diversity in advertising and commercials. People are realizing their clientele is much more diverse, and it helps their image to represent that in their advertising. It is the same with Russia, because they have no control there. SO GROSS!! The irony is that at the same time the majority of commercials has switched to 90% black actors, depicting black families living in multi-million dollar mansions, spouses buying each other luxury sports cars for Christmas, climbing Mount Everest, and flying all over the world on European vacations, Hollywood, politicians and the media still continues to debate the issue of how black Americans cant seem to find their way into a DMV without white assistance to get an ID to vote and dont have the money to pay for the ID card, and how its racist to even suggest we have a voter ID card like they have in other countries. And I thought I was the only one who noticed the disappearance of white males! Its poisonous, and we have to stop letting people who would use race as a cudgel like this keep getting away with it. Recent LL Bean catalogues are great examples of everything you mention. Im thinking that we are witnessing a more subdued, diluted and pervasive approach to the impossibility of reparations everywhere, in hopes that these little tidbits may just blunt the tip of that spear. . I am disgusted by all of this. They often are treated badly by a domineering woman as well. In Pirates of the Caribbean 4, the white Christian male character spends most of the movie tied up or making mistakesand it ends with him fatally wounded and dragged underwater. Thanks for writing, skinny white girl. As a Delta frequent flyer, I cringe every time I walk down the jetway. Email Insider Summit April 19 - 22, 2023, Hilton Head Outfront Forum April 26, 2023, NYC Search and Performance Insider Summit May 7 - 10, 2023, Charleston 5. some complain about the fast food ads, and some (or ONE person who wrote an opinion piece?) They have the executives believing unless you show 70%+ minorities you are racist. In my youth you could even have called me a SJW. Sorry it does not even out to put mostly blacks in front of the camera while keeping the behind the camera jobs for whites Except for a few superstar talents, people in front of the camera make less long term and have short careers compared to people behind it. Its a problem for sure. As a former marketing communications professional I had enough trouble stomaching the advertising industrys dogmatism even 10 years ago. However, 90% of those are Asian and hispanic interracial marriages. I had commented a while back, stating that it was something that weve noticed increasing over the past several years. Oh, thank you, Anonymous. He names names, gives dates, gives quotes, and gives events, laying out an ironclad argument on why we are going through what were going through. EVERY commercial is mostly blacks. Thanks, Jackson. You get the drift. When you do see a commercial aimed at Latino consumers, the commercials go out of their way to make sure that you know that the people in the commercials are Latino by saying the surnames out loud: Chevy Silverado Thanks for bringing me with you today, Mr. and Mrs. Lopez I have no problem with people from different cultures, perspectives, etc. And most of it is due to the monolithic multinational corporations and their greed for two synonymous and interchangeable terms money and power. What you are seeing in TV commercials is merely a symptom of much bigger, more serious problems that will pose great challenges for our generation and the next. Just an example of how insane these people arelast summer when I took my son to the playground, he went down a slide right after a black girl went down before she got to the bottom. Liberals. What to do? And the Asian mixes. And WHY NOT a cat? Etc. If we are waiting for Republicans to get up off their asses, I think well be waiting a long time. Portrayal by the media of any race to be perceived as obsolete in the publics eye will only ad fuel to the fire. Then form your messaging and campaign strategy from there. Meanwhile, teachers and politicians allow drag shows in elementary schools. When they come on, I mute them and wait until they are over. the clothes fairy one is just annoying. These cookies allow us to improve the sites functionality by tracking usage on this website. I am sure you are speaking tongue in cheek, Kirk, but, the world being as it is, I have to go on record as saying that I dont condone any violence. There is so much going on that really is inter-related. Yes, all races should be in commercials, (I never thought I was prejudiced Im beginning to wonder) but I look up at the TV during the commercials and I think Im living in Kenya! Erik Radle, the CEO of Miller Advertising (Texas) has openly bragged about how advertising is going to change our society. So now, the police officers are going to jail for doing their jobs and the they are erecting statues to honor the wonderful THUGS that resist arrest and the thugs families are winning the ghetto lottery. Every victim needs a villain. Having Empathy and respect for others. It was the white people of America who spilled blood to free the black man, brother fighting brother. Modern Disney loves her plan! Politically correct is out of control!! Blacks have failed to adopt the mentality that they are American men and women but instead keep pushing the notion that society owes them something. Recently, I too have seen greater representation of Asians and Hispanics in commercials, while the over-representation of blacks has stayed about the same. Im actually socially liberal in many respects but I do have an issue with the Uber-woke accusing anyone who does not align 100% with their worldview as being an -ist or a -phobe, and marginalizing whites. They believe that if they continue to show 70%+ minorities in ads they can make everyone believe the country is majority minority. That was . In reality the actual investors have no clue how their portfolios are being used. What Works For Diversity And What Doesn't? I boycott all these companies with their PC bull****. Dan, I think I botched my original reply to you, but all I really wanted to say was thanks. I believe your observations are all valid, and appreciate your courage in posting. Although blacks have made inroads into white suburbia, the blacks in most commercials have mostly been dyed lily white by Madison Avenue. I used to vote Democrat.but now, I would never vote for one again. They cant get themselves to believe that their governments or doctors or the news people on TV would ever lie to them. Necessarily rich, no. Thanks to the Cranky one for putting this out there. Which I wouldnt have a problem with if it didnt already seem that blacks feature in >50% of car commercials. It basically said ALL WHITES ARE RACIST. Regardless of the intent these commercials are making white Americans over 40 feel disenfranchised. I was with you right up until the point where you said No one cares. Judging by the number of replies to this blog post and thats only from people with the courage to stick their necks out Id say a hell of a lot of people care. Like I said, Im a 64 year-old liberal. I plan on leaving the USA, if my husband and I have kids I dont see a promising future here for White children. Of course, when I searched with Google for this, nothing would show up. They are also becoming the professionals on sitcoms, fire chief, head surgeon, police chief etc with whites reporting to them. They did this by acting white, wearing white clothing styles, talking with a white dialect, and going to piano recitals. As there were supposedly no Black people in Scandinavia back then, there was no reason for a Black character to be present in the movie. Thank you. It is time to get over it. Only virtue-signaling organizations do.). I am completely disappointed over everything happening. I noticed, but never has it been so apparent like it has in the past couple of years. This leads me to believe that a majority of blacks have finally achieved the American dream and escaped poverty. colorful. Thats short for a leading man. Thanks for your comment! $1000000 to the first mention of a TV commercial with a Filipino actor and no, not Bruno Mars. As with the Universe, there is a great mass of different forces here. Down with the old, white patriarchy! or something. When exactly does a human thing become a black or white thing? I think we need a diversity team to fix these glaring problems, stat. The problem isnt that white people arent represented in TV commercials, Kathy its that advertisers are over-, under-, or misrepresenting pretty much everyone. Its coercive propaganda in the background of each of these commercials repeated 1000s of times each day. I watch CNN and MSNBC using USTVGO on my computer/big screen TV setup. And not only that tell these companies youll be taking your business elsewhere; perhaps to a competitor that doesnt wear its politics on its sleeve. In more than 90% of the simulations run by Facebook, diverse representation was the winning strategy for ad recall lift. But God save the queen Kim, she will change this all in a generation or two. Well that thought lasted about a minute because now that is probably the most common representation you see on tv ads today. Correct. so we dont realize how were the cattle. Therefore, not only does the new definition fail to capture the full meaning of racism; the definition is itself an example of the anti-white racism being taught to our children.. And the media champion it. You may have missed my point. The only ad that comes to mind is a boy in ballet tights eating a Rice Krispie Treat with his unseen dad voicing over a note he had written on the wrapper!! Great post, Kallock! Make it a party game One drink for a white couple; two drinks for a mixed-race couple; three drinks for a mixed-raced couple with an Asian kid; etc You make the rules! Have fun! no taxpayer is going to care about my first world problem..lol. Toxic masculinity is out. That is my decision and I am very happy about it!! 1. I just went to the Library of Congress to maybe read some online books..one of the sections had 3 pictures that came up one after another pictures of mostly kids, reading, etc.all 3 had a total of 15 people all black, POC except one white male. Diverse thoughts are contagious, and they add significant value to the ideation process. blacks commit hate crimes at twice the rate Ever since George Floyd, it seems that forced diversity has really gotten out of hand. At 2:54 in that video, the voiceover says: Whether its acceptance of an interracial family or a same-sex couple, advertisers say these new ads are a reflection of modern America.. Ironically I feel a little safer knowing hes a little less tolerant of bull crap than he probably should be. Not one person alive in this country today has ever been a slave, or has ever owned a slave. Hispandering. Who knew? Its all so insincere. Its so stupid. Do you actually expect TV commercials to accurately represent life? Social media and advertising cookies of third parties are used to offer you social media functionalities and personalized ads. This is, of course, assuming that advertisers bother to portray white men at all. It really has very little to do with cultural norms and more to do with economics. Gee, Wallace, I wonder. Another observation I neglected to mention in my last post. While I agree with most of the above comments, I feel the old mantra comes to mind follow the money.. But I hesitated because I wasnt 100% sure of Robs politics/social outlook. if anyone wants the stats on these, just ask ..I dont come here often, but will try to check it out when I can, I get what youre saying, Dan, and the stats do back you up. I guess if you can have fake news why not fake commercials. Neutral is burying your head in the sand. And none have ever been placed on such a high pedestal as Serena Williams. Sure, theres probably a small percentage of black and brown folks who live that way, but it seems a cheat, disingenuous and just plain lazy. But I am still trying to work in my mind why advertisers, particularly the advertising companies, are such willing participants (I understand why certain multinational corporations are pushing these agendas). Sadly I feel like the shooting in Buffalo is just the beginning. . This kind of fake, phony contrivance no longer just looks silly its blatantly lazy, transparent, and insulting to everyone. If you watch commercials for Apple, Coke, Lexus, beer, etc youll roughly see 60%+ black, 10% Hispanic, 10% Asian, 10% white (female), 5% white (male/bumbling/background character), 5% other. My question is how do so many different advertisers all develop the exact same racist propaganda? Im talking about ads in which we could all really see ourselves. Brave white men fight and win wars defending freedoms but the woke in hollywood abuses that freedom and shuts them out and replaces them with blacks and asians. https://thecrankycreative.com/jeremys-razors-commercial-the-shot-heard-round-the-ad-world/. Its great to hear from someone with marketing knowledge who isnt drunk on the Kool-Aid. If WOKE commercials have transformed America and raised all races and creeds up to be economically and culturally equal, I am THRILLED. Im constantly bombarded by tweets and posts lamenting the disenfranchisement of this gender or that racial group, and I rarely find any usable news or information to be had. Amen Robert! If you forced an alien to consume a years worth of American media, he would come to the conclusion that the country is about 40% black or mulatto, 25% Jewish, 25% gentile white, and 10% other (hispanic, asian, native american).
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