Related:Which Athletes Earn the Most Per Hour? As per 2011, her estimated earnings were around $157.5 million and around 60% of that comes from some very prominent brands such as Pepsi, CoverGirl, Head & Shoulders, and Quaker Oats. As one of the most beloved NBA players in history, ONealendorsed everything from Buick to Taco Bell to Radio Shack. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, 'de716248-d4c7-4597-af18-1ec2a0a667d5', {"useNewLoader":"true","region":"na1"}); The bottled water company based out of Los Angeles has a pretty impressive roster of celebrity investors. Taylor Swift | Celebrity endorsement. Check Out: Athletes Earning Most of Their Cash From Endorsements. When it comes to endorsement, it is not only confined to the actors or actresses. You got the right one, baby. That was the chorus football fans were singing after 1991s Super Bowl XXV,featuring Ray Charles singingthe praises of Diet Pepsi with a chorus of Uh Huh girls. Read: Lessons To Live By From These 13 Rags-to-Riches Athletes. Her commercial success can be attributed to her wholesomeness and general likability. Soon after, Jenner released her Puma Fierce line. 5 fragrance. Later at age 13, she became the youngest player ever to cut for the LPGA Tour. Talk about celeb power. And in her recentsponsorshipwithCoca-Cola, she was named as part of a6-Packof athletes that will represent theCoca-Colacompanyahead of the rescheduled Tokyo 2020 games. According to Playboy, Charlize Theron is near the top of the heap when it comes to getting big checks in exchange for endorsements. Public Relations, . One of those athletes is the former NFL star, Peyton Manning. The relationship lasted for more than 30 years,and is one of the longest-running celebrity endorsements in history. From star-studded household names to up-and-comers forging ahead, Coca-Cola has seen a litany of talent sip from their iconic glass bottles. Listed below are examples of powerful celebrity marketing campaigns featuring some of today's most popular artists: 1. Appealing to botholder and neweraudiences with her penchant for lovable rom-coms and her timeless role inFriends (which has remained a hugely popular series especially after being added to Netflix),Jenn's ads for the company are cute and likable. While she didnt typically post on her socials about the drink, her sponsored tour and many commercials allowed Taylor to introduce Diet Coke to an entirely new generation of soda drinkers. Apr 2014 - Apr 2021 7 years 1 month. 50 Cent, was picked to shill for Vitaminwater when the company saw him holding a bottle in a photo (which, ironically, was an ad for another company). With Cosbys legal troubles, the brand may regret the longtime association as recent stories have suggested thatCosbys first meal in prison will feature the brands pudding. Read: Lessons To Live By From These 13 Rags-to-Riches Athletes. Join Over 30,000+ Marketers Who Read Our Blog, his is more than an investment in a brand, it's an investment in female leaders, fitness, American farmers and the health of people and our planet. Coca-Cola lost $4 billion in market value . Shatner is now 87, and is still associated with the brand as it celebrates its 20th anniversary. Foreman made 45% of the profits from the grills sales before selling his stake, which led to hundreds of millions of dollars in total revenue forthe former fighter. When Danica Patrick first emerged on the auto racing scene, she was something of a noveltyand that's exactly what appealed to the website domain brokers at GoDaddy. Although rapper 50 Cent was an investor and part-owner, his main function as a player behind Glaceau the brand that founded Vitaminwater was to use his fame to endorse the product. She has signed deals with CoverGirl, Apple, Keds and the most extraordinary one is with Coca-Cola. Michelle Wie is widely famous for her several endorsements worth millions of US Dollars. Full-Year Free Cash Flow (Non-GAAP) Was $11.3 Billion, Up 30%. Powerade vs. Gatorade. Eva Longoria & L'Oreal. Neither is swooshing down the slopes at death-defying speed nor 10 Genius Things Warren Buffett Says To Do With Your Money, 20 Genius Things Mark Cuban Says To Do With Your Money, How Obama, Biden and Other Elected Officials Have Made Millions by Being in Office. Add to Cart. In a recent news, Coca-Cola lost around 4 billion after the Portuguese Footballer, Cristiano Ronaldo moved the Coca-Cola bottle aside. We believe that bringing brands, content, celebrities and influencers together makes storytelling more meaningful and impactful. And social media has boosted this to the next level of fame. The association between the basketball player and the insurance companybeganin 2012,andhas spawned several other concepts. Find us online at HollywoodBranded.com. The Coca-Cola Company today reported fourth quarter and full-year 2021 results, including another quarter of sequential improvement in volume trends compared to 2019." In 2021, our system . Once the affable athletes name was attached to the product, they took off and so did Foremans wealth. . The Daytona 500 has NASCAR fans excited to tune in and watch their favorite drivers race this Sunday, Feb. 14. Great! Consumer Packaged Good brandsare among a category of brands whichhave an option when partnering with celebrities to provide thepotential for more bang for the buck - and that is an equity stake in the company. As of 2023, Coca-Cola Company has a net worth of approximately $200 billion. According to Playboy, Charlize Theron is near the top of the heap when it comes to getting big checks in exchange for endorsements. But more so than that, celebrities see beverage companies as exciting ways to invest and endorse. Cute characters like geckos and tigers are great tools for selling car insurance and breakfast cereal, butsometimes brands need more of a human touch to move the sales needle. Actors John Hodgman and Justin Longstarred in the famous Apple commercials that positioned the Mac as young and hip versus the stodgy PC. When she was just 15 years old,Brooke Shields starred an ad for Calvin Klein jeans that featured the famous line, What gets between me and my Calvins? This lightweight appliancecould be found in bachelor pads and dorm rooms all over America at the height of its popularity in the late 1990s and early 2000s. Kris is known for always saving the day or "controlling the situation," so maybe this one isn't that surprising after all. In 1900, Coca-Cola signed its first celebrity endorsement - the light opera & dance hall singer, Hilda Clark. You know Jennifer Aniston from her role in Friends, as the leading lady in a number of rom-coms and the star of those quirky Emirates Airlines TV commercials. Although he is retired his brand is enough for him to earn a wealthy sum. In a nod to professional symmetry, Patrick joined forces with GoDaddy again for the final races of her career at the Daytona 500 and Indy 500 this year. "Modern Family" star Sofia Vergara has been a popular celebrity spokesperson for years, and Head & Shoulders sounds the perfect fit for hershe claims to have used the product for the past two decades. Salton electric grills were obscure until they became Foreman Grills. Worlds fastest man Usain Bolt signed his first deal with Puma as a teenager. In the history of the cola wars, The Coca-Cola Company and PepsiCo have continually battled for market share supremacy. Oprah Winfrey has openly struggled with her weight for years,so her longtime pairing with Weight Watchers feels uniquely authentic. The World Cup andOlympicchampion is extremely familiarCoca-Cola. Other than Adidas, David Beckham has endorsed several significant brands such as Burger King, Sainsbury's, and Samsung. as well as image rights, data visualizations, forward planning tools, What isunique about these endorsers is that they are also investors in the brand, with Bryant on the Board of Directors for the brand. There are a few guidelines and . Coca-Cola (@CocaCola) August 11, 2021. Timberlake isnt the only star connected to Im Lovin It, as the song was also produced by the Neptunes, and features a verse from rapper Pusha T. Back in the early days of cell phones, each big brand fought for its customer base with a series of clever commercials. Top Earners: Richest Actresses of All Time. Neymar, soccer - Brazilian National Team. This compensation may impact how and where products appear on this site (including, for example, the order in which they appear). In 2016, the Daily Mail reported that then-18-year-old and very rich Kylie Jenner signed a $1 million deal to serve as a brand ambassador for Puma. Walter McBride/Corbis via Getty Images. 4. Shes the leading lady in a string of Natural Match hair color commercials. Coca-Cola Enjoy Bottle Gift Tube. How Coca-Cola is helping Great Britain's hospitality industry like never before; Open To Better: Our campaign for hope and optimism in 2021; Campaigns in the time of COVID: Looking back at an unprecedented year; Open That Coca-Cola: How our new ad campaign captures that 'Oooh!' feeling Yep, Jenn has been a loyal investor in the Glaceau-owned bottled water company for quite some time and as we've said before, she's pretty much the perfect celeb endorser. Click through to find out which celebrity endorsement deals were worth the most. On the World Cup stage, Morgan spread awareness with the rest of the USWNT through the#BelieveWithUScampaign. An interesting thing to note is he has also endorsed with Coca-Cola in the past. According to AdAge, the worldwide ad blitz earned the pop star $6 million, adding more to his current multimillion-dollar fortune. Radar Online reported at the time that because she assumed shed be teased for the subject matter, she wanted to get as much out of the deal as possible. Whether he is enjoying hiscustomCokebottle, proudly displayingcardboard cutoutsof himself, or shamelessly showing off the joy ofbeing a dad in quarantine, Hamlin always has the red brand ready to rock. Worlds fastest man Usain Bolt signed his first deal with Puma as a teenager. The Guardian reported at the time that Pepsi paid upwards of $50 million to work with Spears, making it one of historys biggest contracts at that time. Which is a BIG WIN for the brand. The Los Angeles Laker has had an illustrious history with thesoft drinkbrand. The company reportedly paid her $12 million, plus sales incentives. The brand also came out with an exclusive flavor for him - "Formula 50.". She has also taken thesponsorship a step further by hosting theCoca-ColaSoccer Campfollowing the USWNTsOlympicGold victory in 2012. 01/19/2022. Your billing info has been updated. The Guardian reported at the time that Pepsi paid upwards of $50 million to work with Spears, making it one of historys biggest contracts at that time. They wereintegral in supportof his involvement within the Black Lives Matter movement in 2020. The campaign featured Lowe and various alter-egosas they tried to convince viewers to ditch cable and upgrade to the satellite TV service. Each star has an important stake in the company - which shows consumers that they truly believe in the product they hawking. Source. Coca-Cola was only served as a fountain drink until 1899 when Candler sold the U.S. bottling rights to Benjamin F. Thomas and Joseph B. Whitehead for $1. More importantly, Jordans affiliation with Nike launched his own spin-off brand, Jordan Brand, which until recentlywas the #2 best-selling sneaker company in America. The $5 million partnership broke the record for a celebrity endorsement deal at the time. James ends near 18-year relationship with Coca-Cola, which signed NBA star in 2003; 36-year-old earned US$60m from endorsements in 2020, according . Top 5 Highest-paid Athletes in the World for Twitter Posts. Hodgman and Long have had successful acting and writing careers on their own, but the Mac commercials were so iconic (there were 66 of them in total), that the duo may be best-known for their roles in these thirty-second spots than anything else. Fans often tend to follow their favorite celebrity and when these celebrities promote a certain brand, its engagement with the customer increases. David Beckham signed a lifetime endorsement contract with Adidas worth 160 million in 2003. Unfortunately,the commercials were determined to be making false claims, and DirecTV parted ways with Lowe. He also linked up withDietCoketo help further theFolds of Honor program. Check out this video that highlights a variety of celebrities who have had endorsement deals, and the sales results for their brand partners. Many of the offers appearing on this site are from advertisers from which this website receives compensation for being listed here. Spanning sports across the country, and even the globe,Coca-Colahas been able to leverage this crop of superstar power to continue its dominance in brand recognition and growth. $9.95. Commercials released by Nespresso feature some of the most famous faces in movie and television history but one gets paid more than all of them. In 2014, Music Times reported that crossover icon Taylor Swift signed a major deal to serve as a spokesperson for Diet Coke. According to a report from CBS News, the latter contract alone earned her $3 million a year. The stake he took in the company was a smart move for the musician as he made quite a bit of money for his share in the company when Coca-Cola purchased it in 2007. With a slew of younger celebs with a huge social media impact, their investment was a big deal to CORE. Acknowledged as an expert in the field, she has appeared on CNN and MSNBC; spoken at conferences around the globe from Germany to Beijing; and has been featured in Forbes, The Wall Street Journal, The Hollywood Reporter, Financial Times, The Economist, Brandweek, Advertising Age, Variety, B&C and Mediaweek amongst others. Part of the reason Coach might have been drawn to the singer is Gomezs massive Instagram following of more than 104 million, which earned her the top spot in terms of popularity on the platform two years in a row. Once the affable athletes name was attached to the product, they took off and so did Foremans wealth. With Beyonce's investment in WATERMELON WATR, a sports drink company, she joined a growing trend of celebrities investing time, energy and (gasp) sometimes their own money in non-alcoholic beverages. She became the youngest player to qualify for the USGA Amateur Championship at age 10. 1 3. Besides her huge success in Hollywood, Jennifer Aniston works with several brands like Smart Water, Hair product Living Proof and Aveeno. Add to Wish List. Strategic Partnerships, However, celebrity brand endorsements are very much relevant in China, and practiced throughout many industries. Celebrity endorsements are easy marketing for big business, even if they feel a little hollow. 2023 GOBankingRates. Since then, he starred in several commercials and print ads before ending the partnership in 2021 after 18 years and . That ownership percentage converted to major cash (estimates put it close to $100 million) whenCoca-Cola purchased the company for $4.1 billion. But, Michelle Wie has made millions off of endorsements. And that's what keeps these celebrities in millions. Chris Paul not only starredin State Farm commercials, he also starred as a fictional twin brother named Cliff Paul who worked as a State Farm agent. But, this might be small change compared to how much her fashion empire brings in. Coca-Cola is a very famous multinational beverage company of America. In 2012, Twilight star Robert Pattinson inked a $12 million deal to serve as spokesperson for a mens fragrance line from Dior, according to an E! Endorsement Fees For Top Indian Cricketers. And the celebrities listed above are few among the dozens who earn the most through their brand endorsements. the Catch up on the latest Coca-Cola news from around the globe - from exciting brand innovation to the latest sustainability projects. More From Your Money: Choose a high-interest saving, checking, CD, or investing account from our list of top banks to start saving today. Hebought the entire Armand de Brignac Ace of Spades label in 2014. Alex Trebek spends most of his days moderating trivia hijinks over at Jeopardy, but he also appears in some commercial breaks shilling forColonial Penn life insurance. Most celebrities are happy to admit that they do endorsements because they require a small amount of work and pay handsomely. Using a different influencer-marketing pricing model, a little more focused on results, brands might expect to pay somewhere in the $250 to $750 for 1,000 engagements (Digiday/WebFX). Take a look at our blog that helps outline a plan for your brand to feel confidant in your partnership: 110 Lomita Street El Segundo, CA 90245 - Warehousing + Deliveries, 305 Ave G, Redondo Beach, CA 90277 - Headquarters, Copyright 2016 Hollywood Branded Inc. | All Rights Reserved |. Continuing the celebrity musical connection that has become so important to Coca-Cola's communication, the Metropolitan Opera diva Lillian Nordica . McDonalds, Netvigator, Minute Maid, Coca-Cola, Ribena, etc. Incidentally, Ronaldo moving the bottles also coincided with the soft drink giant losing $4 billion, which added fuel to fire. While many sci-fi fans still associate William Shatner with Star Trek, the veteran actor has become equally identified with bargain-hunting travel site Priceline,where hes served as a pitchman since 1998. To publish, simply grab the HTML code or text to the left and paste into Then, he signed an even bigger contract to serve as the spokesman for Lenovo, according to a Page Six report at the time. In 2016, Timberlake became an investor and the face of Bai flavored water. Pepsi needed an edge over Coca-Cola, and for a shining moment in early '92, they accomplished it with the perfect storm of a celebrity endorsement through Ms. Crawford, a brand re-skin and a cultural centerpiece launchpad (the Super Bowl). For the first time, it seems one of Addison Rae's paid endorsements is backfiring in a huge way. What's better than having celebrities like Ian Somerhalder, Nikki Reed, Norman Reedus, Olivia Wilde, and Alec Baldwin crash . That's mainly because of her successful endorsement career. CNN's Clare Sebastian reports. One of Drakes first worldwide brand deals was with Sprite, but it went further than just a few commercials and print ads. -. With a net worth of $12 million, shes not one of the richest female athletes in the world yet. But in 2001, it was Britney Spears who was sitting pretty as queen of the pop hill and she landed a Pepsi advertisement of her own to prove it. Find out which celebrity endorsement deals were worth the most. [emailprotected]. republish under a Creative Commons License, and we encourage you to We've established a portfolio of drinks that are best positioned to grow in an ever-changing marketplace. Advertiser Disclosure: Many of the offers appearing on this site are from advertisers from which this website receives compensation for being listed here. To say Logano is invested in theCoca-Colacompanyis a massive understatement. If you follow Kim Kardashians Instagram account, it may seem like theres nothing she wont endorse. Hisinitialendorsement dealin 2003 was worth a whopping $12-15 million. 5 for $7 million in 2012, he must have known that Nicole Kidman earned nearly twice that amount close to a decade earlier. As an entrepreneur, Foreman made even more of a name for himselfwith his portable, plug-in George Foreman Grill. Taylor signed a deal worth $26 million with Coca-Cola for promoting Diet Coke. The New York Times reported the soda giant was thinking big far beyond TV or print ads and was aiming to get into the Beyonce business.. With a net worth of $12 million, shes not one of the richest female athletes in the world yet. In the fight for soft . Coca-Cola regularly employs advertising to uphold the image of its brand through campaigns that highlight the effectiveness, flavour, and refreshing nature of the beverage. Although Jessica Simpson didnt earn quite as much money as Diddy and Alicia Keys did from their deals with Proactiv, the singer did pull in a pretty penny from her relationship with the acne medicine company. Diet Coke vs. Key player in the leadership and transformation of Coca-Cola Freestyle, an innovative, connected touch-screen fountain dispenser which allows consumers to . At least that's what he'd like you to believe based on his commercials, which started in 2010 and portray the soft drink asthe liquid muse he uses to write his raps. While some ad agencies are quite content to use generic actors that become emblematic of the brand they represent (Verizons Can You Hear Me Now? guy andSnapples Snapple Lady are good examples), the more reliable method is to recruit celebrities who already have a built-in fan base. The Coca-Cola Company: Real Magic at Christmas by DentsuMB. Published Mar 1, 2021. Explore our Purpose & Vision, History and more. Brands Endorsed- Samsung Mobiles, Tata Sky, Coca Cola, Titan Watches, Snapdeal etc. Here's what the company reported compared with what Wall Street was expecting, based on a survey of analysts by Refinitiv: Earnings per share: 55 cents adjusted vs. 50 cents expected. When a company wants to sell you something these days,it needs to do more than just show you the product. She is known for signing an 11-year contract worth $55 million with Dior for its signature fragrance- J'adore perfume. And through these celebrities and their enormous fan followings, brands get plenty of benefits and brilliant promotion tactics. The collaboration started with some TV commercials and print ads and even landed her a sponsored tour. Shes earned $157.5 million since 2011. Hollywood Branded looks at the latest trend of celebrity beverage endorsements what big names are behind the brands. 9 LeBron James. He mentioned the brand back in 2006 on his song Show Me What You Gotas an affront to offensivecomments from a Cristal executive. The campaign started in 2016, and featured Bieber in his underwear showing off his tattoos. Here are some of the most bizarre celebrity endorsements: Kris Jenner & Poise. Commercials released by Nespresso feature some of the most famous faces in movie and television history but one gets paid more than all of them. But did you know she's been an investor in the brand since 2007? Rob Lowes DirecTV commercials are wonderful examples of this niche. As you can conclude from its name, it is made up of Coca leaves and Kola nuts, which is a great source of caffeine. The collaboration continued throughout James career including when he was with Miami (teaming up withSpritefor a customizedSprite6 Mixflavor) as well as with a foray ofadditionalmarketing campaigns. From Matt Damon's recent nauseating, "Fortune Favours the Brave" FTX crypto ad, to Michael Jordan defying the laws of gravity for Coca-Cola, there are plenty of examples of iffy celebrity . Brand: Coca-ColaEndorsement Deal: $26 million. By the time Coca-Cola bought the company in 2007, 50 Cent was swimming in as much as nine figures. The contract, which features radio spots and TV ads, earned the superstar $26 million. Spieth has highlighted the brand on his social media as well. This is more than an investment in a brand, it's an investment in female leaders, fitness, American farmers and the health of people and our planet.". While pop princess Taylor Swift is no stranger to brand deals, her partnership with Diet Coke is one of her longer-lasting ones. According to Billboard, soda giant 7UP poured $30 million into a 2014 campaign to associate DJ Tiesto with the companys trademark beverage. He has the maximum number of brand endorsements on his list and is one of the most popular celebrities for promotions. Needless to say, corporations were ready to pounce when she turned pro two years later. As we wrap up 2021, GOBankingRates is taking a look back at some of the top moments in the year's sports endorsement deals. Late Bloomers:Samuel L. Jackson and 34 Other Celebrities Who Got Rich and Famous Later in Life. Add to Wish List. took in the company was a smart move for the musician as he made quite a bit of money for his share in the company when Coca-Cola purchased it in 2007. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, 'e4e2bb6c-dc21-4a8e-8305-2d914a4037ca', {"useNewLoader":"true","region":"na1"}); Perhaps one of the most popular and talked-about celebrity endorsed beverages example is the powerful equitypartnershipin Vita Coco coconut water by pop star Madonna. King Khan is perhaps the most visible actor on television! On theOlympicstage, Morgan was named a 6-Pack athlete with the company ahead of the 2012, 2016, and now 2020Olympics. While McConaughey began his career as a goofy hunk in films like Dazed and Confused and The Wedding Planner, his evolution into a sophisticated actor in Dallas Buyers Club and True Detective allowed him to endorse more sophisticated brands like Lincoln, which, in turn,got mocked by Saturday Night Live. Did Ronaldo cost Coca-Cola $4 billion?
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