I literally just found out about her a few minutes before I called And she had a lot to share with me.". Name: Martina McBride. The MS stands for "McBride Sisters" with an S curled like the locks of our hair, with the two lionesses surrounding it representing our strong, supportive mothers, while the peacock depicts our. What inspired each of youto go into wine? [6] In October 2020, Wine Spectator reported that McBride Sisters had $5.43 million in annual sales. In March, they launched a new initiative that funds scholarships for women in agricultural programs at Southern University, a historically Black college in Louisiana. Sisters Andra and Robin McBride are changing the face of the wine industry, wine consumers, and representation of Black women overall. They were in touch with Andra, but had no idea where Robin lived. He died not long after that, but his dying wish was for his older daughter to be located. Andrea McBride: How we transitioned was basically a dream that we wanted to be wine makers and now weve been in the business for 12 years.Robin: That was the catalyst. After all, Google really wasnt a thing when the search began in 1994. They had a dream . House of Pure Vin is a fantastic wine tasting place and shop and we have a lot of friends in Detroit. Fluker: With over 10 years in the wine business, how are you both collaborating to keep McBride Sisters wine fresh, innovative and unique? [9][10] They soon discovered a shared interest in winemaking. It was only when their father passed away that his family wanted to connect the young women. McBride Sisters: The most important thing to us is to stay connected to wine lovers, to see how and where they are enjoying wine, what that experience is like, what if anything is missing and make it better for them. / CBS News. In 2005, the sisters found themselves together in California, fueled by a shared passion for all things wine, wine-making . To us, black girl magic is that drive, it's the creativity, resilience, and innovation that shines brightly. They're black women in a field dominated by white men. And a large part of opportunities and success has come from being associated with those people and those families. It also has attractive price points and can match up to a lot of different cuisines. After graduating from high school in New Zealand, Andrea attended the University of Southern California to be near her sister. McBride Sisters: We are focused on making wines that are both accessible and that express each of the places we grew up in. [1], Robin and Andrea McBride started their business as a boutique import firm with a limited selection of New Zealand wines. We didnt even know about service hours and would show up at a restaurant at lunchtime, not knowing that the sommelier only tastes wines at certain times.. In 2010, they started the McBride Sisters Wine Company. McBride Sisters: Black Girl Magic was really inspired by amazing women and created to celebrate them. Not just because they bear a striking resemblance from their trademark curls to their nearly identical smile and eyebrow shape, but the duo navigate a room in lockstep and have an unmistakable energy that is often only detectable when youre among siblings. They initially settled on the idea of importing and selling wines from New Zealand to restaurants throughout California, a concept they pivoted and grew into the McBride Sisters collection that exists today. Andra and Robin McBride have a personal story as unique as their professional one. Subscribe now and save. Consider adding The McBride Sisters Wines to your wine cellar and support a Black owned business at the same time! [15], The SHE CAN wine collection also sponsors a professional development fund, which awards scholarships to women. We are everywhere our consumers are, it's important for us to never be detached from that experience. Figuring out which bottle of wine to buy is always difficult, so you might as well pick one that comes with a good story. The Free Press caught up with the McBrides by phone ahead of their 7:30-9:30 p.m. Thursday appearance at House of Pure Vin, 1433 Woodward Ave., Detroit. Explore the prestigious Santa Lucia Highlands, where we hand selected rows of vines for this exclusive McBride Sisters Collection Reserve Pinot Noir "Cocky Motherf*cker" 2019. We each had a similar background in wining making regions. We (Robin and Andra) consider ourselves to be a pride. The origin story behind the McBride Sisters Wine. What they unknowingly had in common was that they both grew up in wine country: Robin, in Monterey, California, and Andra inMarlborough, New Zealand. Dominique Fluker: How did you both discover your love of wine after being continents apart and finally reuniting in 1999? Born nine years after Robin, also in L.A, Andra was unaware of her older sister. "When we started, it was a bit of an old boys' club," Robin said. Following the death of their father Kelly McBride in 1996, Kellys relatives, who already had a relationship with Andra, set out to find Robin, who never had a relationship with her father or his family. "Andra gets on the phone and we're both pretty stunned and shocked because nobody thought that this was going to be happening at this moment because, according to the letter, she is in New Zealand, she's not in Alabama," said Robin. QUESTION: You story is unique in that you didnt know each other a good part of your lives? Their wines range from $16.99 to$19.99. Long-lost sisters Robin and Andra McBride turned a mutual love of wine into a winery spanning Monterey and Marlborough. After meeting in 1999, their curiosity for wine became a true passion as the sisters began a wine import business, importing unique New Zealand wines into the US Market. Our Newest Wines from the Most Southern Winegrowing Region in the World - Aotearoa New Zealand! Fluker: What do you envision for McBride Sisters wine for the next 3-5 years? Dont miss the food event of the year. 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After connecting for the first time in 1999, we realized we had this shared passion for wine and it became such a central part of our bond, and we knew the universe had put us together for a reason to make a future together out of our separate pasts. Their father wasn't around for most of their lives, but before he died of stomach cancer in 1996, he asked his family to try and connect the two girls. There's a lot of dynasties in wine. This piece originally aired July 2, 2015. Sep 16, 2021, 12:00 ET. Please enjoy responsibly! Culinary Masters As the work began, so did their reality as two fierce, female and forward-thinking leaders in an industry historically defined by tradition and gender. This dental device was sold to fix patients' jaws. They are looking for brands with a large social footprint, in areas including sustainability and even social justice. 2023 BDG Media, Inc. All rights reserved. Through their core values: sustainability, empowerment, innovation, and community, the McBride sisters were able to curate a unique wine experience for their customers for more than 13 years. When she was 2,. Because we started in New Zealand, our wine-growing philosophy is rooted in sustainable farming and not diluting the purity of the fruit in the winemaking process, by covering it up with too much oak or other flavors that are winemaking tricks of the trade! But not for. Robin and Andra McBride: The McBride sisters are Los Angeles natives who endured their own unique personal journey before becoming the first African American sisters to own a winery. You created your own family crest for the brandcan you tell me about that? Each sister had individual curiosities aboutthe wide world of wine and an interest in producingdelicious, affordable varietals. We've decided to honor our mothers in the packaging for the SHE CAN line. "A lot of our experiences of us being curious about wine and how we were treated when we were in those tasting rooms and stuff is really a lot of the foundation of what our company is built on today, which is making wine accessible for everybody and helping people on their journey and making it fun," said Andra. Finally in 1999, Robin received a note from her father's sister. We just went around all of it and created demand," explained Robin. If youve ever seen Robin and Andra in a room together, as I was fortunate enough to mere weeks before the first wave of COVID-19 lockdowns, theres no doubt that the women are related. The name they gave their McBride Sisters Collection 2019 Reserve Chardonnay ($40)The Great Escapethrows a smidgeon of shade on big, fat, over-oaked versions of the grape. Reunited (in the end, their father wanted them to know each other), it was natural to join forces in the dream of a two-continent winery. Q: How would you describe your wine-making style? The story of the McBride sisters is nothing like anything you've ever heard of before in the wine industry. [3], The Black Girl Magic Collection debuted in 2018, and was created "to honor and cater to underserved Black women wine lovers. Changing the Game for Dance Creatives : A Q&A with the Talented Taja Riley. Q: How did you get started? This is a BETA experience. This is a Pinot thats bold enough to show a delicate, light-bodied side even in its opulence. Over time, McBride Sisters has grown into what is not only the largest Black-owned wine company in the United States, but one of the most inclusive, accessible, socially aware and sustainable. All rights reserved. By then, the family had been looking for Robin for five years and doubled down on their efforts after finding Andra. The McBride Sisters logo is so much more than just a logo. Now their women-led, Black-owned company aims to shake up the wine industry.